British Postal Museum & Archive

Flint was engaged by the British Postal Museum & Archive (BPMA) to direct and develop a promotional campaign surrounding its New Centre Project – a Government-endorsed scheme to build a new Postal Museum and Archive to house its collection of over 60,000 artefacts and 2.5 miles of archives.  Scheduled to open in Mount Pleasant in 2016, the new Postal Museum and Archive has been costed at approximately £22 million, and as part of the campaign brief Flint was also tasked with promoting a major fundraising initiative, which entailed an historic auction at Sotheby’s comprising duplicate philatelic material held in custody by the BPMA though not part of its accessioned collections.

As well as developing a tightly-controlled social media strategy surrounding the auction, Flint provided media briefing and support for key spokespeople and staff in advance of, and following, the philatelic sale.  Working closely with the BPMA, the agency identified a range of potential ambassadors for the new Postal Museum and Archive including high-profile stamp collectors, artists and stamp-experts, and researched a suite of strategic alliances and promotional events.

Through the successful implementation of Flint’s campaign strategy, coverage was secured for both the new Postal Museum and Archive and Sotheby’s philatelic sale across a wide spread of international publications and online platforms, with positive endorsements such as “a new purpose-built museum, certain to become a place of pilgrimage to stamp collectors” (The Guardian) and “the archive is far more than a collection of beautiful and rare stamps – it also tells a fascinating story of British communication, industry and innovation, which illuminates a unique and integral part of the nation’s heritage” (FT How To Spend It).

 

“The team at Flint provided valuable strategic support during a challenging project and made extensive use of their media contacts to deliver some fantastic press coverage for the museum.  Digby and Camilla were dynamic and driven, always available, and a pleasure to work with.”
– Jenni Helenius, Project Officer, The British Postal Museum & Archive

 

Image Credit: Courtesy of British Postal Museum & Archive and Sotheby’s