Case Study
Kutluğ Ataman at the 56th Venice Biennale

On the occasion of the 56th Venice Biennale (9 May – 22 November 2015),  Flint was appointed on an international media consultancy remit by the Sakip Sabancı Museum (SSM) in Istanbul. The agency’s primary objective was the promotion of  ‘The Portrait of Sakip Sabancı’, a 40-foot multimedia artwork by the Turkish filmmaker and artist Kutluğ Ataman, which had been commissioned by the Museum in 2013. The work was selected to be part of the Biennale’s All the World’s Futures  exhibition.

Flint worked in close collaboration with the client’s in-house press team and its local PR agency from April 2015 through to the opening of the Biennale, providing international communications advisory in areas including public relations, logistics and event management.

In Venice, Flint managed all of the international media outreach around the installation, including the development and delivery of a photocall and press conference that secured the attendance of more than 100 journalists from 22 countries from across Europe, Asia, USA and the Middle East.  Additionally Flint helped to organize a luncheon on behalf of the Sakıp Sabancı Museum and Kutluğ Ataman, inviting key arts editors and industry VIPs including Sir Norman Rosenthal.

Flint’s promotional campaign delivered extensive, high-profile media exposure for the client and the installation, marking it out as one of the highlights of the Biennale.  Interviews with Kutluğ Ataman were broadcast on key television and radio outlets including the BBC World Service, BBC Radio 4’s Front Row, Reuters and Sky Arts.  Over 25 pieces of coverage were delivered across print and digital media, including The Guardian (UK), The Daily Telegraph (UK), The Art Newspaper (UK) and The New Statesman (UK), Les Echos (France), Die Zeit (Germany), Corriere Della Sera (Italy) and The Boston Globe (US).  Following the success of the media and industry outreach the work was selected by MoMa (New York), to be exhibited at the prestigious museum in 2017.

 

“Working with Flint during the Venice Biennale was great! They hit the ground running and collaborated closely with the Sakıp Sabancı Museum’s in-house team to develop a highly strategic and effective communications plan. Despite the huge amount of competition for media attention around the Biennale, Flint drew on their exceptional journalist network to organise a high-profile press conference, and delivered a fantastic spread of international media coverage including in-depth broadcast interviews, news stories and reviews.  They are a dynamic, dedicated and professional team, and I wouldn’t hesitate to recommend them.”  – Kutluğ Ataman, Filmmaker and Artist

 

Image Credit: Kutluğ Ataman, The Portrait of Sakip Sabanci (detail), Courtesy of Sakip Sabanci Museum

 

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