Case Study
Block Universe

Flint was engaged by performance art festival Block Universe to develop and implement a communications strategy for the 2016 edition of the festival. Building upon the 2015 launch edition, the campaign sought to  maintain and further the opinion of Block Universe as a leading platform for performance art in the UK, drawing upon new venue partnerships, new commissions and premieres across the programme.

Central to Flint’s promotional strategy was delivering increased national and arts coverage – profiling the festival itself, director Louise O’Kelly and the individual artists. The campaign delivered extensive press coverage  providing a total of over 46 million opportunities to view, a substantial increase from 2015. Flint’s press engagement also allowed for several critical reviews of the performances themselves, a feature which was a new addition to the year’s festival.

Flint additionally engaged in working as a point of contact for partner venues, maintaining relationships throughout the campaign by liaising with teams at Somerset House, ICA, Royal Academy, British Museum and Sadler’s Wells. With this approach, Twitter followers doubled, Facebook likes increased by a third, and Instagram followers increased by 65%.

This served to attract to a broad range of new audiences to the festival, with a record number of sold out performances through the week long festival.

The campaign for Block Universe increased awareness of the festival in London and internationally through a number of online platforms including Frieze, Aesthetica and The Telegraph, resulting in increased visitor numbers, positive messaging, engaged artists, and countless positive endorsements – putting the festival on London’s cultural map and on the radar of key decision makers in the arts, culture and lifestyle media sectors.

 

“There’s nothing we love more in London than cutting edge performance art, so we’re glad to welcome back a festival that explores all the faces of a movement that exists at the cross-section between visual art and dance for a second year.” – Time Out London

 

Highlight Results:

37 stories featured
Over 46,000,000 opportunities to view
Over 2,000 visitors to the festival
64% increase in website visitors

 

Image Credit: Alexis Blake, Conditions of an Ideal, British Museum, 2016 © Arron Leppard

 

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