Case Study
Eureka! National Children’s Museum

In 2013, Flint was tasked with developing a communications strategy for Eureka!, the UK’s only dedicated children’s museum, that would reaffirm the venue’s position and influence as a national thought-leader on learning through play. Working closely with Leigh-Anne Stradesk,  Eureka!’s chief executive, a suite of key media messages was developed and then conveyed through a programme of comment and interview commissions. Further, drawing on the experience and expertise of Eureka!’s senior management team, a portfolio of advice-based features was successfully pitched to a range of parenting and education titles.

Flint provided both strategic input and executive support for the development and promotion of a range of both industry-focused and public facing promotional initiatives. Leveraging Eureka!’s ‘Helping Hands’ accessibility and inclusion programme, the museum hosted a one-day ‘Access All Areas’ symposium, attracting over 75 delegates from cultural venues including the Victoria & Albert Museum, the Northern Ballet, Tate Liverpool, Science Museum Group and Kenwood House and government bodies including Visit England. A market research project was designed by Flint with the specific aim of exploring changing attitudes towards risk in childhood play. Conducted through the museum’s social media channels and via till-point polling, the project has delivered 2,500 respondents at the time of writing with the initial findings leading to a Eureka!-focused TV treatment being commissioned by BBC Breakfast.

Flint has been successful in identifying, engaging and managing a range of beneficial promotional partnerships for the museum, that have served to extend the reach of the press campaign and develop the venue’s visitor network. A media partnership was established with the Johnson media group, providing exclusive Eureka! branded content to secure extensive regional media exposure throughout the North West of England. Eureka! hosted panel sessions were successfully pitched to the talks programmes of the 2015 Museum’s Association Annual Conference and the 2015 Museums and Heritage Fair. Further, a partnership is currently in development that will see Eureka!’s new ‘All About Me’ gallery working in conjunction with Jamie Oliver’s Food Foundation on an initiative to encourage healthier eating amongst children.

Over the course of a 9 month promotional campaign for Eureka!, Flint delivered a 22% increase in visitor numbers for the museum.

“As an educational charity with limited financial resources we needed a well-connected, lateral-thinking London PR agency to help raise our profile and enhance our reputation as experts in play-based learning. Flint presented and delivered a compelling strategy that had clarity, measurability and reassuring methodology. They were also piercingly honest on our strengths and weaknesses but worked collaboratively with us to secure some challenging goals. On a tight budget they enhanced our profile regionally and most importantly nationally across digital, print and broadcast media.”
- Tom Warman, Director of Marketing and Development, Eureka! National Children’s Museum

 

Image Credit: Courtesy of Eureka! National Children’s Museum

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