Case Study
The Gujral Foundation

The Gujral Foundation is focused on contemporary cultural engagements with art, design, architecture and performing arts. In 2015 and 2016 Flint Asia were engaged to promote the landmark exhibition by veteran artist Satish Gujral, A Brush with Life, at the IGNCA (Indira Gandhi National Centre for the Arts). The remit was to concentrate on in-depth one-to-one interview pieces with the artist and the curator rather than wide ranging coverage. This was successfully achieved through interviews in such publications as The Times of India, DNA, Indian Express, The Tribune, Punjab Kesri and a 15 page dedicated piece and front cover devoted to the artist in Platform magazine. Further interviews ran with the curator in the Sunday Standard, New Indian Express, Asian Age, Business Standard and Mail Today amongst others.

“The Flint team put together a really solid, well strategised plan of press coverage for our project. Their constant support, guidance and advice was instrumental in making this a highly successful project, and I wouldn’t hesitate to recommend their services.” – Feroze Gujral, Gujral Foundation and Outset India

 

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