Case Study
The Shafik Gabr Foundation

Prominent Egyptian business leader and philanthropist Shafik Gabr is the owner of one of the world’s largest and finest private collections of Orientalist Art, including masterpieces by Jean-Leon Gerome, Edward Lear and David Roberts.

In 2011 Flint was engaged by Gabr on a wide-ranging brief that included raising the international profile of the collection, promoting a new publication about the collection (Masterpieces of Orientalist Art: The Shafik Gabr Collection), and managing the UK launch of an ambitious initiative directed by Mr Gabr aimed at enhancing critical understanding and cooperation amongst young emerging leaders in the Arab World and the West through a global exchange project titled East-West: The Art of Dialogue.

Working closely with the Gabr office, Flint managed a programme of Press Trips for key European arts publications. Selected journalists were flown to review the Gabr Collection in Cairo and attend a programme or regular arts sector networking dinners.

A four month literary promotions campaign was directed by the Publishing team in Flint’s London office for the publication of Masterpieces of Orientalist Art: The Shafik Gabr Collection, culminating in a high-profile launch event at The European Fine Art Fair in Maastricht. Flint also managed the launch of the East-West project, which was announced at a gala reception and East-West symposium at The Dorchester Hotel, London featuring high-profile speakers including former UK prime minister The Rt. Hon. Tony Blair, Sir Sherard Cowper Coles and Lord Poltimore.

Extensive coverage was secured for the Gabr collection with dedicated features running in key international arts publications including Canvas (‘Messenger Between East and West’), Forbes (‘Embracing the Past: Orientalism was once derided as a racist and eroticized style of art, now it’s biggest fans are collectors from the Middle East’), The Art Newspaper (‘The Lure of the East: Orientalism is back in the spotlight with a slew of exhibitions and auction sales’) and Esquire (‘Man at the Top: The Roadmap to peace and prosperity by Egypt’s billionaire businessman’).

Press trips were scheduled for international publications including Kunst Und Auctionen in Germany, L’Objet d’Art in France and Isel magazine in Belgium and the East-West Symposium was attended by some of the most influential figures in the fields of art, politics and social affairs. Subsequent launch events were staged in New York and Washington D.C. by Flint’s affiliate US agency Jon Marder & Associates.

 

Image Credit: Ludwig Deutsch (1855–1935), The Mandolin Player (detail), 1904, oil on panel, 20 1⁄4 x 23 3⁄4 in (51.4 x 60.4 cm), Courtesy of The Shafik Gabr Foundation

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