Case Study
Soho Literary Festival

In 2013, Flint was tasked by The Oldie Magazine with developing a promotional campaign to raise public awareness of the 3rd instalment of the Soho Literary Festival, with a specific focus on driving ticket sales and establishing the brand as a key cultural event in London’s busy summer calendar.  The 2013 Soho Literary Festival showcased four days of topical discussion and debate in Central London, with headline speakers including Rupert Everett, Ian Hislop, Quentin Blake, Ruby Wax and Lionel Shriver.

Operating as both an on and off-site festival press office and with a wide-ranging operational remit, Flint delivered a comprehensive multi-channel promotional campaign.  Interview features were secured for festival spokespeople and participating speakers in both b2b and b2c media sectors, whilst brand positive and on-message preview endorsements and review coverage were achieved across a range of print, broadcast and digital media.  Press coverage was successfully delivered across a broad media spectrum including national newspapers (The Independent, The Guardian, The Sunday Times)  and magazines (Psychologies, ShortList, Harper’s Bazaar, ELLE).

Flint supported The Oldie team on the festival programming, working with publishers and agents to book and confirm speakers and managing the VIP requirements on site, as well as organising press conferences and photocalls.

The agency’s remit also involved the development, engagement and management of a portfolio of promotional partnerships, leveraging the in-house marketing channels of a range of private members clubs (The Groucho, Quo Vadis), hotels (St Giles Hotel, London), restaurants (Polpo, Brindisa) and successfully negotiating a high-profile media partnership and reader offer with the leading women’s interest publication Stylist.

Flint’s promotional campaign for the 2013 Soho Literary Festival delivered the highest level of ticket sales in the event’s three year history, and the agency was retained for the 2014 programme.

 

“Flint has worked for The Oldie magazine and Soho Literary Festival for three years. They have generated fantastic publicity for us, and are a delight to work with. They are full of creative ideas which are firmly grounded in professional realism.”  
– James Pembroke, Director of the Soho Literary Festival and Publisher of the Oldie Magazine

 

Image Credit: Rupert Everett, Merlin Holland and Sir David Hare (detail), Courtesy of Soho Literary Festival

 

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