26th February 2018
Jumbo Welcome: 101 artist designed elephants enter the City of Mumbai through the Gateway of India

Politicians, celebrities, artists and designers came together at the Gateway of India Mumbai, where a stunning display of 101 artistic elephants were assembled to celebrate the launch of the first ever Elephant Parade India. The elephants will be paraded across the city in a series of public art exhibitions (running from 2-18th March) and simultaneously be sold at an online auction on Paddle8, online auction partner, going live on Wednesday 28 February 2018.

Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra inaugurated the parade with Smt. Maneka Gandhi, Hon’ble Minister of Women and Child Development & Founder, People for Animals and Smt. Poonam Mahajan, Hon’ble Member of Parliament (Lok Sabha) and Parade Ambassador.

The inauguration was attended by key supporters of Elephant Family including Natasha Poonawalla, Vikram Goyal and Beenu Bawa along with artists, designers and celebrities including Rohit Bal, Ashiesh Shah, Michelle Poonawalla, Aradhana Seth, Mozez Singh, Mehr Rampal, Dhruvi Acharya, Pranab Das, Jennifer Winget and Sehban Azim. Dr Sandeep Kr Tiwari, of the Wildlife Trust of India – Elephant Family’s biggest conservation partner and the organisation pioneering the 101 corridor solution for India’s elephants also attended.

Created as part of the UK India Year of Culture, Elephant Parade India is organised by Elephant Family in association with Good Earth and in partnership with the Wildlife Trust of India. The sales generated through the online auction will raise funds to secure 101 crucial Indian elephant corridors, the pathways that elephants depend upon to get from one forest feeding ground to the next.

Image courtesy Kane Kong Lew for Elephant Family